Author: Emily Jacobs

The Collapse of Discovery and Purchase

There was a time when buying something involved a process. You discovered a brand through a magazine, a store, a recommendation, or maybe an ad. You thought about it. You compared it to alternatives. You decided whether it fit your style, your budget, or your life. Then, eventually, you bought it. Today, that distance...

Melinda Melrose as the new Global Makeup Expert for Dolce Gabbana Beauty.

Why Luxury Beauty Is Choosing Cultural Fluency Over Celebrity

The appointment of Melinda Melrose as Global Makeup Expert for Dolce & Gabbana Beauty reflects a larger shift happening across luxury beauty. For years, luxury beauty campaigns were built around aspiration. The formula was familiar. Cast a celebrity, create distance, and sell the fantasy. The face of the campaign was meant to feel polished,...