Overview

Rise Fashion Group independently produced a New York Fashion Week runway presentation, overseeing venue acquisition, production, and creative direction. Supernaturals Modeling Agency supported model casting, aligning talent with participating designers.

The presentation featured models highlighted in TIME Magazine’s on-site editorial coverage, wearing designs by James White, founder of House of Jow, whose work was integrated throughout the runway.

Approach

Rise Fashion Group led end-to-end event development and execution, integrating Supernaturals Modeling Agency as a strategic casting partner.

The approach focused on:

• Creating a controlled, industry-standard runway environment
• Aligning model talent with designer vision, including showcasing House of Jow’s collection
• Positioning the presentation for cultural relevance and media exposure

Execution

• Secured and managed the venue for the runway presentation
• Produced a NYFW runway show meeting professional industry standards
• Partnered with Supernaturals Modeling Agency on casting and designer alignment
• Featured designs by House of Jow as part of the runway presentation
• Directed show flow, backstage operations, and overall presentation
• Documented the event within a live, press-attended fashion week environment

Results

• Delivered a fully produced NYFW runway presentation from concept through execution
• Positioned House of Jow within a New York Fashion Week runway context, providing early-stage exposure through a professionally produced presentation
• Generated high-value visual assets captured in a live media environment
• Reinforced Rise Fashion Group’s role as a production-led platform operating at the intersection of fashion, media, and culture

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