Overview

 
Rise Fashion Group partnered with Denman Brush, a globally recognized heritage hair brand, as an official backstage sponsor for a New York Fashion Week runway presentation. The collaboration integrated Denman into the backstage environment while producing original content for cross-platform distribution.

Approach

 
The partnership positioned Denman as an active participant within the runway environment, not solely a sponsor.

Focus areas included:

• Backstage integration within styling execution
• Translation of brand heritage into fashion context
• Creation of content aligned with both beauty and fashion audiences
• Audience alignment for expanded digital reach

Execution

• Integrated Denman Brush as backstage hair sponsor supporting runway styling
• Produced original content including pre-show video, backstage footage, and editorial imagery
• Maintained creative direction to ensure brand consistency
• Captured assets for digital, social, and web distribution
• Executed cross-platform collaboration through shared visibility and reposting

Results

• Delivered multi-format content assets across Denman’s digital platforms
• Activated combined audience reach of 180K+
• Generated organic amplification through cross-brand engagement
• Positioned Denman within the New York Fashion Week environment
• Created long-term assets supporting ongoing brand storytelling

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