Overview

 
Led end-to-end development of Lena M. Collection across brand identity, campaign imagery, digital presence, and video, delivering a complete visual system and launch-ready asset suite.

Approach

 
Established a cohesive visual language across identity, styling, photography, and motion, ensuring consistency across all brand touchpoints. Direction emphasized clarity, restraint, and disciplined composition to maintain focus on the garments while defining brand structure.

Execution

• Designed and developed the brand identity, including logo and brand mark system.
• Produced editorial lookbook imagery aligned with the collection’s visual direction.
• Designed and built the full website to support direct-to-consumer presentation.
• Directed and produced a campaign video with supporting social cutdowns for digital deployment.

Result

• Delivered a unified brand presence across identity, web, and campaign channels.
• Established a clear visual foundation and produced a complete asset system ready for launch, press, and ongoing digital use.