Franchón Crews-Dezurn | NYFW

Overview

 
Supported Franchón Crews-Dezurn in expanding her fashion presence from Baltimore into New York Fashion Week through campaign development and show production.

The Opportunity

 
Franchón had strong fashion credibility in Baltimore but needed:

  • Visibility in the New York fashion market
  • Access to stylists for wardrobe pulls
  • A platform that positioned her within the industry at scale
What We Did
  • Produced campaign assets including trailer and motion graphics
  • Secured and managed NYFW venue
  • Supported stylist visibility and industry access
  • Drove awareness leading into the show
The Result
  • Successful New York Fashion Week debut
  • 250 attendees including notable celebrities
  • Increased exposure to stylists and fashion insiders
  • Established foundation for continued fashion expansion
Info
Video:

Christopher L. Jones

Photo:

Haily Cormier, Justin Marteen

Date:

April 21, 2026

Category:

Case Study, Presentation