Overview
Rise Fashion Group partnered with Clarissa Reyes Academy to provide students with live industry experience during a New York Fashion Week runway presentation.
The collaboration positioned academy artists in a professional backstage environment while delivering full makeup execution for the show.
The Opportunity
Clarissa Reyes Academy needed:
- Real-world experience for students in a high-pressure fashion environment
- Exposure to industry professionals, stylists, and creatives
- Content that validates their training and showcases student capability
What We Did
- Integrated the academy as the official makeup team for the runway show
- Provided a dedicated backstage workspace for artists
- Produced a video capturing student arrival, preparation, and live execution
- Positioned students within a live show environment
- Enabled direct exposure to industry professionals and collaborators
The Result
- Students gained hands-on experience in a New York Fashion Week setting
- Delivered full makeup looks for runway models across the show
- Reached an audience of 200+ attendees including fashion insiders
- Produced branded content showcasing student talent in action