Overview

 
Secured an expert quote placement in Allure featuring Ebony Everette, positioning her as a trusted authority within a nationally recognized beauty publication and aligning her expertise with a broader consumer and industry audience.

Objective

• Establish Ebony Everette as a credible beauty expert and thought leader
• Secure top-tier national media validation
• Increase visibility within a high-authority editorial ecosystem
• Strengthen brand trust through expert-led media positioning

Strategy

 
Rise Fashion Group identified Allure as a key media target due to its editorial authority and influence in the beauty industry.

Our approach focused on:

• Positioning the client as a go-to expert source for relevant beauty topics
• Aligning her expertise with an active editorial request and timely narrative
• Leveraging strategic pitching to secure inclusion as a quoted authority rather than a general feature

Result

• Secured expert quote placement in Allure, a leading beauty publication reaching over 8M+ monthly unique readers and 2M+ social followers
• Positioned Ebony Everette as a trusted expert source within a nationally published beauty article
• Strengthened authority through top-tier third-party editorial validation
• Increased credibility among both consumers and industry professionals
• Expanded visibility through association with a globally recognized beauty media platform

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