Overview

 
Rise Fashion Group partnered with Sydnie Banks to develop campaign assets and support the launch of her latest handbag collection during New York Fashion Week, aligning the brand with key industry moments.

The Opportunity

 
Sydnie Banks needed:

• Establish a cohesive visual campaign to introduce the latest collection
• Position the launch within the New York Fashion Week calendar
• Elevate visibility within a competitive fashion landscape

What We Did

• Produced a campaign shoot to define the visual identity of the collection
• Developed campaign assets for digital and editorial use
• Structured a launch environment aligned with industry standards and expectations
• Created a launch environment aligned with industry standards and expectations
• Secured placement on the CFDA Fashion Calendar to align the showcase with the official New York Fashion Week schedule

The Result

• Successful launch of Sydnie Banks’ latest collection during New York Fashion Week
• Development of campaign assets supporting continued brand visibility
• Increased industry exposure surrounding the launch
• Placement on the CFDA Fashion Calendar during New York Fashion Week
• Editorial coverage, including ELLE UK, following New York Fashion Week