Overview
Supported Franchón Crews-Dezurn in expanding her fashion presence from Baltimore into New York Fashion Week through campaign development and show production.
The Opportunity
Franchón had strong fashion credibility in Baltimore but needed:
- Visibility in the New York fashion market
- Access to stylists for wardrobe pulls
- A platform that positioned her within the industry at scale
What We Did
- Produced campaign assets including trailer and motion graphics
- Secured and managed NYFW venue
- Supported stylist visibility and industry access
- Drove awareness leading into the show
The Result
- Successful New York Fashion Week debut
- 250 attendees including notable celebrities
- Increased exposure to stylists and fashion insiders
- Established foundation for continued fashion expansion