Overview

 
A private Spring/Summer 2026 runway presentation was produced for Madeline Designs, introducing the collection within a controlled, industry-facing environment during New York Fashion Week.

Approach

 
The presentation was developed to position Madeline Designs within a refined runway format, supported by asset creation and early-stage brand positioning. The focus was placed on creating a cohesive visual and presentation framework, aligning runway execution with supporting editorial and campaign materials.

Execution

• A private runway show was produced during New York Fashion Week, structured to maintain a controlled audience environment and clear presentation flow.
• Casting was fully executed by Rise Fashion Group, aligning model selection with the designer’s aesthetic and ensuring cohesion across the runway presentation.
• Hair and makeup were provided as part of the production, reinforcing a consistent visual direction across all models and supporting the overall presentation of the collection.
• In parallel, lookbook and campaign assets were developed to support the collection beyond the runway, establishing a unified visual system for ongoing brand use.

Result

• Presented Madeline Designs’ Spring/Summer 2026 collection within a private New York Fashion Week setting
• Delivered runway, lookbook, and campaign assets supporting ongoing brand communication
• Established a cohesive visual and presentation framework across runway and editorial materials
• Engaged a curated audience of editors and industry professionals within a controlled environment